The Colorado Avid Golfer magazine wanted to celebrate the Mexican golf star, Lorena Ochoa, from Guadalajara. So they printed a redone image of Our Lady of Guadalupe,taking out the Virgin's head and putting in its place the head of Lorena Ochoa, naming her as Our Lady of Guadalajara. For trendy Americans, no problem. For Mexicans this is an outrage. In the words of one of my parishioners, Ricardo Braccho, writing to the editor of the magazine:
"By placing the picture of this miraculous image with the face of Lorena Ochoa, you have offended (I hope unintentionally) all Mexicans and most Catholics. There is absolutely no reason why you needed to use the image of Our Lady of Guadalupe in your article. It appears that you did it simply, so you could call Lorena Ochoa 'Our Lady of Guadalajara'. Perhaps, it sounded clever or even funny to you, but to me it was just some of the poorest of taste I have seen in a sports article in a long time."